TMCnet Feature
November 24, 2015

Why the Ongoing Management Model Will Rise All Tides for the Boating Industry

By Keith Batter, Content Producer

There is no place members of the boating community would rather be than out at sea. But it is important not to put the perch before the pole. The fact is, there is a lot of business that needs to be tended to on land to ensure a satisfactory and safe experience in the water. Whether you are selling boats or the owner of the marina, the fact is that management style will either help you—and your clients—sink or swim. Many businesses are finding that shifting towards an ongoing-management model is helping build a more efficient and dynamic relationship between businesses and their customers.

Maintaining a constant open line of communication is integral for a business with many moving parts. Nobody understands this quite like the members of boatyards and marinas. Whether it is boats coming and going with the rise and fall of tides, or preparing to stow boats for changing seasons, there is no room for error. Communication is essential for timely organization.

Proactively monitoring boats is also crucial for the boating community. Adapting to an ongoing-management model can help boaters stay in touch with each other for safety purposes while out on their boats. Simultaneously, the facility where boats are stored can keep a closer eye over the vessels docked there. Being able to alert boat owners quickly when there is an issue, whether criminal or weather related helps customers recognize you are practicing good business.

Ongoing-management models also help to build and reinforce trust between parties. Being able to keep boat owners up to date on preventive maintenance for their vessel ultimately saves them time, money, and headaches. The business is rewarded with trust that is reinforced every time they come in for their boat’s check-up. You may be saving them money in the short term, but they will be more likely to come back to you when it is time to open their wallets again.

To find out more about ways in which ongoing-management models are being adapted into the boat service industries, register for an upcoming webinar with industry leaders Jim Bronstein, CEO of Marine Business Advisors; and Kevin Hutchinson, Founder, CEO and Chairman of Mytaskit, on Tuesday November 24, 2015 from 11:30-1 PM ET.

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