When you hear that a company is in the business of providing cloud-based services, you don’t typically expect to pull up its website and be greeted with a picture of a heavily tattooed young lady sporting sunglasses and a carefree smile smack in the middle of the homepage.

But that’s exactly what you will find if you Google (News - Alert) “Imerjn,” pronounced immersion. Touted as the world’s first “totally customizable and brandable cloud,” Imerjn allows its customers to choose their own backgrounds, fonts and colors to customize their cloud however they like.

“True individuals value individual expression and want to be different,” Adam Radly, CEO of Imerjn, told TMCnet Monday during Editor’s Day at ITEXPO (News - Alert). “People in creative industries that value this—like Web developers, advertising folks, graphic designers, architects, and so on—like the idea of sharing their files with their clients using a branded page that looks like it came from them as opposed to Dropbox or Box (News - Alert).”

Such was the thinking when Imerjn was founded in October of 2013.  The Imerjn tagline is simple: it’s about being yourself. One need look no further than the company’s homepage—and the image of the tattooed girl—as proof that Imerjn is committed to this sentiment. 

“It’s not an image you would expect to see,” Radly said. “We may be the only people at this conference that have an image like that on a homepage, but we are promoting individuality and the idea that everyone should be themselves.”

Imerjn feels it’s the first cloud service to offer this level of customization and is focused on addressing shortcomings in current mainstream cloud solutions. The company’s unique customization features allow individuals to personalize their cloud—including their file sharing page—to more appropriately reflect their brand personality. Moreover, businesses can leverage the same customization capability to present their file sharing pages to their partners and clients in a way that best reflects their identity by uploading their logo and background image.

With so many cloud players out there, Imerjn was searching for a way to get into cloud but to also differentiate itself and the customers for which it serves. The response so far has been overwhelmingly positive, as evidenced by the amount of website traffic and free cloud downloads.

“What this is telling us is when we find our audience they love it,” he said.

As one would guess, Imerjn is certainly finding strong footing in the creative services industries, but there have been a few verticals that have also looked to dabble with a brandable cloud solution. The common thread among all of Imerjn’s customers is they felt limited with the cloud offerings in the market. Especially in industries where creativity and originality is key, these companies cannot compromise their identity when it comes to their technology.

When it comes to customized cloud solutions, Radly thinks it will no longer be a matter of preference but rather an expectation of brands moving forward.

“I think that wave that Dropbox (News - Alert) benefitted from—of people signing up because they needed an ability to share—is close to shore and it’s breaking right now and you need to get off your board or you will do a face plant into the sand,” Radly said. “The next wave will be what will cloud do for me other than share my file?”