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June 25, 2014

Top 3 Reasons to Utilize Press Releases for Online Visibility

By Walter Halicki, Jr., President, Reputation Maxx

Getting a new or existing company onto the top of search engine results is not always an easy task. If the company’s name has a lot of similar search results, it can be hard to get the business noticed online. While there are many different ways that brands can increase their visibility online, one of the best ways to do so is through the use of press releases.


Depending on what press release distribution network is used, a company’s press can be sent out to hundreds and thousands of websites, where it is likely to be picked up by even more news outlets. Oftentimes, the most expensive press releases will trend on Google’s (News - Alert) search engine results, as these press releases end up on such high-ranking pages as Yahoo Finance, the Wall Street Journal and more.

There are many reasons to use press releases but here are a few of the most common ones:

1. Controlling the brand’s landscape.

By using both press releases, social media profiles and other methods, it is possible for a company to control their first page of search engine results. Because press releases on quality distribution channels rank highly on search engine results, they will usually get clicked on and can stay on the first page for days, months and even years.

2. Reaching a targeted audience.

Many press distribution websites offer targeted packages to reach media contacts and news sites that are centered on a specific industry. Especially for businesses offering a new service, which have won an award or are offering a new and improved product, this increase in visibility and capacity to reach a targeted audience is invaluable.

3. Alert the world to news.

One of the most common reasons why companies use press releases is to disseminate news about things that are going on with their company. Whether it is a new product line, an appearance the company is making at a trade show, or a wide variety of other things, press releases can be used to spread the word about news better than almost any other way possible.

When putting out a press release, it is best to enlist the help of professionals, as many press distribution websites have very strict guidelines of what can be said and what will not be approved for distribution. For more information about press releases ans our team, contact Reputation Maxx today at

Edited by Stefania Viscusi
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