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January 29, 2014

LiveQoS: Putting the Quality in 'Quality of Experience'

By Carrie Majewski (née Schmelkin), Director of Content Marketing, Content Boost

For LiveQoS, one phrase sums up the company’s value proposition above all else: “quality of experience.” Because, simply put, at the end of the day LiveQoS believes that technology should be designed to improve the quality of experience for all transactions, especially for real-time applications.

“We want to provide a LAN-like experience, no matter what the network is and whether I am connected from one of my mobile devices, from Starbucks, from my home or from the airport,” James McMillan, LiveQoS’s vice president of business of development, told TMC (News - Alert) yesterday at Editor’s Day during ITEXPO 2014. “It’s a tough goal to provide that capability but that’s what we do. We are a relatively small company but by empowering the OEM we help them set themselves apart from everyone else.”

With both the consumer and the enterprise increasingly migrating away from the desktop-and-LAN paradigm, a whole new host of complications have abounded for the OEMs and application developers, driving the need for application-specific network quality of service solutions. Founded in 2004, LiveQoS boasts IPQ™ to detect and address problems that occur on any wired and wireless network, guaranteeing the best video and virtualization experience for smartphones, tablets, laptops, workstations and thin clients.

Though the company got its roots in the video conferencing space—working with the Polycom’s and Cisco’s (News - Alert) of the world to improve upon bad video conferencing experiences—recently LiveQoS has pivoted and adapted its technology to improve the quality of experience for IP traffic. That can address anything from a video conferencing experience to a file transfer to a smoother video stream. At the end of the day, LiveQoS is focused on working with OEMs on helping them improve upon their end user experience.

Whether you are connecting over-the-top or across 3G or 4G, LiveQoS “makes it better,” explains McMillan. The company addresses problems that typically plague companies such as packet loss, congestion, latency and buffer.

“We are a group of network geeks,” McMillan said with a smile. “We are 45 network geeks sitting there hacking into networks and finding white hat ways to fix them. We are an innovation company and take these cool things and offer them out to the OEM.”

Though ITEXPO (News - Alert) has only just kicked off, McMillan already had the opportunity to spread the word about LiveQoS’s unique value proposition when he spoke on a panel discussion titled “Is Your Network Ready for Cloud Services?” during Cloud4SMB, a collocated event at ITEXPO. The session centered upon the fact that having the right tools to monitor and manage network connections and resources is becoming increasingly important.

McMillan wanted to make it clear that businesses have to take control of their quality of experience and work with carriers to get the best possible experience. Though that often means incurring an expensive SLA, the reality is companies don’t have to run their entire network over that. That’s where LiveQoS comes in as the company allows general web traffic of VoIP services to be offloaded to over-the-top networks.

LiveQoS has made big splashes in the market since its inception, most recently acquiring Open Era, a company focused on document management. As a result of the acquisition, LiveQoS is now able to grow its business offerings surrounding document management. Currently, the company is working launching a new application—a mobile device app that takes care of document management and gives you access to offline documents in a compressed mode enabling a higher quality of experience, faster connections, and a more secure environment.

So what’s on the horizon for LiveQoS as we look ahead to 2014?

“This year is a big breakout year for us in that we are developing new technologies on the monitoring and the quality delivery side,” McMillan said. “We have a quality of service product that allows us to improve upon on ramp and off ramp of the cloud. I hope that our 2014 is a breakout year for these new services and at the same time you will see us operating across more OEM pipelines. We have grown dramatically and have a number of new avenues coming up.”

Edited by Alisen Downey
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