Rovi Corporation recently began working with Broadcom (News - Alert), a provider of semiconductor solutions for wired and wireless communications, in an effort to further the use of High Efficiency Video Codec (HEVC/H.265) by device manufacturers and service providers.

Specifically, Rovi plans to drive 4K content creation and the market creation of compatible devices via its DivX HEVC Certification Program, while Broadcom will enable support of DivX HEVC streaming and download content in its new BCM7445 UltraHD home gateway chip. UltraHD, commonly referred to as 4K resolution, offers four times the resolution of 1080p, while HEVC offers the efficiencies necessary to deliver such content, reducing bandwidth use by up to 40 percent compared to the H.264 standard.

“We believe HEVC is set to redefine video experiences in the living room and across a multi-screen ecosystem,” said Simon Adams, SVP, Sales and Marketing, Consumer Electronics, Rovi Corporation. “Our DivX HEVC solution will connect Broadcom’s HEVC-enabled technologies to help fuel higher quality video resolutions in those solutions.”

Rovi introduced its HEVC Development Program earlier this year to allow companies involved in the delivery of digital video to leverage the latest compression standard for reduced storage and bandwidth costs, while still delivering optimized, high-quality viewing experiences — even in "bandwidth-constrained environments." Rovi's end-to-end solution features MainConcept encoding SDKs, the DivX Video Service for DRM, DivX software tools, and an extension to the DivX Certification program.

Meanwhile, Broadom's BCM7445 allows TV manufacturers to bring UltraHD TV to market with excellent performance and picture quality. Based on 28nm process technology and featuring the new 21,000 DMIP CPU, the module offers excellent performance and low energy consumption while delivering resolutions up to 4096 x 2160 at 60Hz via four 1080p30 real-time transcoders and HEVC compression.

Furthermore, the BCM7445 supports multi-screen entertainment as it is able to simultaneously deliver four transcoded HD video streams.