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April 18, 2013

Clear Skies for Yahoo iOS Weather App?

By Nicole Spector, Contributing Writer

When it rains, it pours, and Yahoo is making great strides as of late to up its game and basically, get with the program its been long middling in. It's also looking to up the ante for Apple (News - Alert).  

Next on the company's radar is an in-house weather app for iOS and an iPad version of its Yahoo Mail app. The feature could be released as soon as Friday, according to someone familiar with the company's app process.

This is hardly the beginning of Yahoo and Apple's romance, if you will. The two companies have a solid history in terms of iPhone (News - Alert)/ iOS-related partnerships. Yahoo was actually the first third-party e-mail service to be integrated into the iPhone Mail app with free push e-mail technology way back when, and a founder of Yahoo teamed up with Apple Co-Founder Steve to present at the Macworld 2007 iPhone announcement to discuss the partnership.

The new weather app was developed in partnership with Apple, who is providing the data for the Weather app pre-installed on its iPhone and iPod touch models. In addition to the weather app, Yahoo provides data for iOS's Siri and Stocks functions and is its search bar is an option for the Safari browser. 

There could be more in the pipeline for Apple and Yahoo as far as a partnership is concerned. Executives have been discussing what they could develop together in the future.

A recent report revealed that Apple and Yahoo noted that there's talk of Yahoo upping its integration into Siri. Yahoo is also looking to offer its services as an alternative to Google (News - Alert), which Apple is perhaps overly reliant upon.  

Nothing is set in stone, but Apple sure sounds sweet on Yahoo and vice versa. Apple Senior Vice President of Design, Jonathan Ive was spotted at dinner with Yahoo CEO Marissa Mayer and various other Silicon Valley executives. Mayer also has offered every Yahoo employee an iPhone as their company-issued smartphone.

Edited by Jamie Epstein
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