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February 13, 2013

Yahoo Acquires Alike as its Latest Startup Purchase

By Ed Silverstein, TMCnet Contributor

Yahoo has acquired another startup in Alike, a firm that offers a mobile app to locate restaurants and other establishments.

Financial details were not released.

Employees of Alike will become part of the Yahoo mobile unit located in San Francisco and Sunnyvale, Calif.

“We’ve always been passionate about the growing power of intelligent mobile experiences,” Alike said in an online announcement on the deal. “We believe that distilled information, deeply personalized and made accessible anytime and anywhere, is what makes mobile experiences a part of our customers’ daily lives.”

With the acquisition, Alike will no longer support the Alike Nearby iPhone (News - Alert) and Web apps.

Under new Yahoo CEO Marissa Mayer, Yahoo also recently acquired Stamped, OnTheAir, and, Motley Fool said.

Mayer said during an investor conference in San Francisco hosted by Goldman Sachs that the company is focusing on "the dozen or so applications that people use all the time on their phone.” In addition, Yahoo may lower “its stable of mobile apps to a dozen from about 60 to 70, ditching apps that don't have enough users or don't fit into Yahoo's key focus areas,” The Los Angeles Times reported.

Yahoo also wants to make a better experience for e-mail on mobile devices.

Some 200 million monthly active users now use Yahoo on their mobile devices, according to The Los Angeles Times.

Yahoo is among many social media companies interested in tapping into more mobile uses.

Facebook (News - Alert) is another company searching for more mobile uses – and sees it as a way for the company to improve its profitability, according to TechZone360. The move comes as more users of sites such as Yahoo or Facebook are turning to smartphones and tablets, and want to use these devices to communicate via social media.

Edited by Braden Becker
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