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February 01, 2013

Apple TV to Start Carrying HBO Go

By Oliver VanDervoort, Contributing Writer

While the Apple (News - Alert) TV console is still little more than a set of rumors that haven’t been verified just yet, the Apple TV set top box is very much alive and well, and apparently going to be getting a new application at some point this year. A new report says that Apple has been working with Time Warner (News - Alert) Cable to come to an agreement that will allow Apple to offer the HBO Go application on Apple TV devices.

This deal will allow cable and satellite customers who are already paying for the HBO service to watch more than 600 movies and shows through streaming Internet on the Apple TV boxes. This deal could be rather significant in boosting interest in the Apple TV, as it is one of the only devices out there that deal with streaming video that doesn’t already offer HBO Go. 

While Apple TV’s first use has always been to offer the ability to stream users’ iTunes purchased programming and music, the device has been expanding its offerings for years. Apple TV offers up streaming services such as Netflix and recently added Hulu Plus to its list. It also offers the ability for sports fans to stream video packages, such as MLB’s (News - Alert) Extra Innings and NBA TV.

Just over 2 million Apple TV devices sold in the first fiscal quarter of 2013 and more than 7.8 devices have sold over the last two fiscal years. The continued popularity of the device is one of the reasons Apple is reportedly looking at launching a stand alone television that would have many of the devices functionality built in.

“This is an area of intense interest for us,” Apple’s CEO Tim Cook said in response to a question about a television during the company’s first-quarter earnings call on Jan. 23. “I tend to believe that there’s a lot we can contribute in this space. And so we continue to pull the string and see where it leads us.”

Edited by Ashley Caputo
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