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January 31, 2013

iStreamPlanet and Ooyala Partner Up to Deliver Video Streaming Services

By Robbie Pleasant, TMCnet Contributor

iStreamPlanet and Ooyala may sound like a location and character for the next “Star Wars” movie, but they’re actually two companies that have just announced a partnership. Together, they’ll integrate iStreamPlanet’s live streaming workflow services with Ooyala’s video streaming, analytics, and monetization platform, creating an end-to-end-live video streaming solution.

The two will provide a comprehensive live streaming video service. It’s a scalable and affordable solution that streams live events and linear channels, including a set of features that make capturing and streaming content a breeze.

Included among its features are content acquisition, advanced media processing, monetization through mid-roll advertising, integrated paywall services, and more. It provides analytics to keep an eye on important metrics, so you know what parts of the video keep viewers engaged, and even what devices they’re using.

"In the latest Ooyala Video Index, we see that live video viewing on mobile devices continues to grow rapidly, up more than 100 percent from the previous quarter," says Chris Wong, senior VP of Business Development for Ooyala.

"With the market moving in this direction, our customers are ready to move into live video and live linear channels to grow their audience size and increase engagement across mobile platforms. Working with iStreamPlanet, we can help our customers accelerate their live video streaming strategies."

This video streaming service is a great way to go for anyone looking for a video solution. Its modular publishing platform gets videos out across devices and platforms, so anyone can see the videos as they are meant to be viewed.

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Edited by Brooke Neuman
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