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January 23, 2013

NextPrinciples Launches CRM Platform 'Insight-To-Action'

By Monica Gleberman, Contributing Writer

No matter how much money a business makes, it can’t buy you one of the most important things needed to succeed and that’s customers. Companies have taken advantage of customer relationship management platforms (CRM) as a model for managing company’s interactions with consumers in a much more efficient manner.

To help ensure a lasting relationship, NextPrinciples recently launched its own CRM solution called Insight-To-Action.This new solution is designed to take customer relationships to the next level by integrating social analytics to reach customers across multiple platforms.

“We believe social media has to be embedded into your business and not viewed as the new shiny toy,” said NextPrinciples officials. “Whether you are in marketing, sales, or customer support, our ‘Insight-To-Action’ solution is designed to help you not only extract insights from social media channels, but also integrate those into your business processes and CRM systems.”

Now companies can go beyond the traditional method of monitoring customers by having a more interactive relationship within their CRM system. Using ‘Insight-To-Action,’ users can track trends, conversations and relationships across social media channels, monitor and benchmark social media performance, track relationship trends, create campaign and events, monitor and improve sales, and increase productivity.

“In today’s fragmented marketplace, many social tools help brands either listen to or engage with customers,” said Satya Krishnaswamy, founder and CEO of NextPrinciples, in a statement. “Insight-To-Action not only provides an integrated platform for those social interactions but – most importantly – integrates seamlessly with CRM systems. CRM integration is crucial to providing a consistent and superior customer experience across all channels.”

In fact, clients using the platform are already seeing results. “One of our customers gained an annual return of five times on their investment, while another was able to prevent a $15 million revenue loss by proactively managing an emerging crisis,” Krishnaswamy added. “The rich analytics enable organizations to move beyond vanity metrics of number of ‘likes’ and ‘followers’ and demonstrate quantifiable business benefits.”

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Edited by Jamie Epstein
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