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December 31, 2012

Facebook Implements Drag to Upload Photo Feature to Increase User Engagement

By Tabitha Naylor, Contributing Writer

With the launch of its ephemeral photo app Poke, last week, a new front in the so-called photo app wars was opened by Facebook (News - Alert). Apps such as Poke, Camera and Instagram have definitely captured Facebook’s focus; however it does not mean that it is has stopped enhancing the photo experience on its main social networking platform.

To allow users to add photos to their status updates more easily, a new “drag to upload” feature has now been implemented by Facebook. Last week, the feature was noticed by a few Facebook users, but earlier today, the company confirmed that it had rolled it out globally.

“We are continuing to improve the photo-sharing experience. The feature began rolling out globally last week and is now available to all,” it noted to TechCrunch in an e-mailed statement.

This means that without needing to create an album, users can now upload several pictures at once and drag images from their PC/Mac desktops directly into the status update box. Saving users a few moments of clicking around windows to upload a file, this definitely speeds up and simplifies the process of uploading images.

Image via Shutterstock

When Inside Facebook noticed the feature, it pointed out last week that it could take up to six steps before one can upload a picture. In the chaos of engaging with family and friends in the same room as you, it also means one less thing to think about, especially when one wishes to reach out to loved ones who live further away during the holiday period.

The most central parts of the Facebook experience are photographs. People regularly use the site mainly because they want to upload their own pictures to share with others and to see their friends’ pictures. This clearly means that for increasing that engagement and time spent on Facebook, making photos easier to upload is an critical aspect.

Edited by Allison Boccamazzo
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