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December 13, 2012

Young Educated Users Gravitating toward Mobile News Apps

By Oliver VanDervoort, Contributing Writer

Mobile news applications are picking up some serious steam among the young and well-informed users that make up the majority of tablet owners. A new study, released by Pew (News - Alert) Research, shows that among the younger generations, quite a lot of users are getting most of their news from mobile news applications. Younger generations are turning to mobile news at a much higher rate than previous generations. Younger users are simply used to using digital devices more than their older compatriots. Older generations are still turning to newspapers and magazines more often than tablets or smartphones for newsgathering.

Because of this, it is no surprise that applications like Flipboard (News - Alert) are so popular. Not only does that particular app get young users the information they want, but the apps presents the news in a way that people want to look at. The format is so popular that other services and programs are mimicking its look and feel.

Image via Shutterstock

According to the study, more than 40 percent of male mobile news applications, which also have college an education, say they use their mobile apps to get news on a daily basis. In total, people with college degrees are highly likely to be using their mobile devices to read the news (a full 82 percent). 

This number is much higher than those who are not college educated. Among that group, 66 percent use an iPad or the like on a daily basis to read the news. The education factor probably feeds into why Apple (News - Alert) has found new ways to use Flipbaord. The iPad maker has started to include their iBookstore (in part) inside the app, hoping to draw more readers to their store.

The Pew study also shows that the younger generation likes to do more than just read the news. The study shows that a higher number of people under the age of 50 have a desire to watch news videos compared to  those over the age of 50.

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Edited by Brooke Neuman
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