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December 06, 2012

NJOY Kings Latest Offering as Electronic Cigarettes Increase in Popularity

By Ed Silverstein, TMCnet Contributor

NJOY Kings are now being offered to adult smokers as a tobacco-free alternative. That means a healthier option without smoke, ash and cigarette smell. 

But it tastes, looks and smokes like a traditional cigarette, the company claims. It causes less harm to one’s health, however, than the traditional tobacco product – which has been linked to many illnesses.

The NJOY Kings have two nicotine levels of 4.5 percent and 3.0 percent by volume and come in both traditional and menthol flavors.

Electronic cigarettes, or e-cigs, are increasing in popularity. Robert Pattinson, Leonardo DiCaprio, Ashton Kutcher, Katherine Heigl and Uma Thurman are among the celebrities opting for e-cigs.

They sell for $7.99, available in over 30,000 convenience stores around the nation, including 7-Eleven, Sheetz, Circle K, Cumberland Farms, and other chain stores, according to the company’s website.

In fact, NJOY is available in 17 of the nation's top 20 convenience store chains.

Earlier this year, for example, Circle K partnered with NJOY electronic cigarettes for chain-wide distribution in 3,100 U.S. retail locations beginning in August. 

"Today's launch of the NJOY Kings marks a major milestone for NJOY in our commitment to set the gold standard for the e-cigarette industry," Craig Weiss, CEO at NJOY, said in a company statement. "This product is unlike any other e-cigarette on the market today offering the very first truly satisfying alternative to the tobacco cigarette. Industry analysts agree, the NJOY Kings e-cigarette is a game-changer within the tobacco category." 

Image via Shutterstock

Also, Wells Fargo Securities said that e-cigs are "the wave of the future" in the sector, and e-cigs could surpass traditional cigarettes over the next decade. Wells Fargo Securities research also predicts the trend to use e-cigs will increase up to 40 percent a year, meaning it will soon reach a billion dollars, TMCnet said.

In fact, Money Talks said the value of the current e-cig industry was about $300 million. In September, some two and a half million people were using e-cigs, according to Wells Fargo Securities.

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Edited by Braden Becker
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