Sports fans are increasingly engaging on social media during their favorite games. In fact, according to a recent statement from SportStream, about 83 percent of sports fans regularly check social media sites while watching the game. And since there is an app for everything, there’s naturally an app to make sorting through social feeds for game-related content easier, ensuring that fans receive the content that is most relevant to them.

SportStream is every fan’s iPhone (News - Alert) companion to watching their favorite sports game, enhancing the experience by offering social media commentary, real-time stats and direct chat with friends and other fans. Now, it is adding to the experience by bringing Facebook (News - Alert) into the conversation, using its “proprietary filtering technology” to create a “personalized and unique experience for every fan.”

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Users of the app will now receive game-related updates from their friends, as well as their favorite teams, members of the media and personalities. In a recent statement, SportStream said that this addition of Facebook will give users access to more high-quality photo and video content as teams update their pages with pictures and highlights. Out of 365 ratings in the Apple (News - Alert) store, the free app has received 272 five-star ratings and 70 four-star ratings.

Simply put, with the addition of Facebook, an already good thing is about to get even better.

Bob Morgan, CEO of SportStream, sees Facebook as an important part of the social conversation, noting that fans are “increasingly relying on Facebook for team news, injury reports, special content, and interviews.” This new update, he says, will provide “an engaging and easy way to interact with their favorite teams,” and, of course, “the added personalization should also drive exciting engagement between friends and make trash talking even easier.”

For those who are not able to join in on the fun through an iOS device, SportStream is also available through a Web application for Firefox, Google (News - Alert) Chrome and Safari, and the company has plans to further develop the app for more platforms in the near future.