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November 19, 2012

New Report Says Online Shoppers Save $8,800 a Year

By Oliver VanDervoort, Contributing Writer

With the holiday shopping season officially heating up, people are always on the lookout for the cheapest way they can get their loved ones the best presents. Everyone wants to make their friends and family happy when it comes to gift giving, but the United States is still in an economic struggle and that means there simply isn’t enough money to go around. That is why applications that can save holiday shoppers money have been so popular this season. 

One new report underlines how retailers have recognized the money saving trend, saying that the Internet has allowed people to save as much as $8,800 a year when shopping online.

Image via Shutterstock

The authors of the study, the Internet Innovation Alliance (News - Alert), said that savings from using the Internet is bigger than ever. The amount of money online customers saved went up from 12.2 percent in 2010 to 13.5 percent in 2011, and those savings are supposed to increase this year. These numbers also seem to indicate that the economy is improving as it was the first upswing in online spending since 2007-2008. 

"On Cyber Monday (News - Alert), Americans will log on to take advantage of Internet-only discounts and offers like free shipping," said Nicholas J. Delgado, certified financial planner and principal of Chicago-based wealth management firm Dignitas. "But more and more consumers are realizing that the Internet is an essential ingredient for keeping more money in their pockets year-round with deals regularly available and many online retailers making value their central differentiator."

Free shipping has long been a key factor when it comes to choosing where to shop. Forrester (News - Alert) recently released their own study that showed that 57 percent of online adults shop more with retailers that offer free shipping. People are also going to shop with companies that have deeper inventory and discounts that can be used both online and in stores.  

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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