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November 16, 2012

WebMediaBrands Says App Developers Should Look Beyond the App Store for Promotion

By Brittany Walters-Bearden, TMCnet Contributor

With the prevalence of tablets and smartphones, the app economy is a growing one. Recognizing this, WebMediaBrands, Inc.’s Inside Network published its first report in its new Mobile App Research Service (MARS), which offers insight into both sides of mobile apps, revealing trends in users and developers.

The findings of the first report, “Mobile Games: Driving Discovery” by Ross Rubin (News - Alert), revealed that developers must focus beyond the app store. App developers may want to consider hiring a publicist, since the app store is not the first source users look to for recommendations – rather, 23 percent look for recommendations from the media and from friends.

Research director for Inside Network, Ross Rubin reflected on the findings, “App stores have become the central hub for acquiring new mobile apps, but they’re not necessarily a destination consumers visit frequently.” 

He continued, “Generating social media buzz, viral marketing and more traditional word-of-mouth and review from publications can factor in rising above the clutter.”

App developers who don’t develop a robust strategy to deal with the traditional media and promote themselves on social media platforms are, more likely than not, missing out. Getting a good review from a well-respected app reviewer in an app blog, being featured on a television segment, or making a top 100 (insert type of app here) list carries a lot more weight for users than the app store itself.

The app store is just one step in a complex promotion equation. By learning more about the market, app developers can make the most of their product.

For the full report and other reports, click here. MARS will be publishing more insightful reports for app developers each month, as well as providing its subscribers with quarterly research analysis webinars and up to 10 analyst calls per year.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker
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