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November 08, 2012

Shaw Communications Revamps Marketing Strategy to Catch Consumers Attention

By Monica Gleberman, Contributing Writer

To help interact with customers more effectively, Shaw Communications (News - Alert) has decided to change its marketing platform to include the latest in customer communications and technology. Although the company has fared well throughout the past 40 years, it wants to make sure it doesn’t lose focus as technology changes.

A Canadian-based telecommunications company, Shaw Communications specializes in providing telephone, Internet and television services, as well as mass media solutions to companies throughout the world.

The company, founded in 1966, has grown through acquisitions, spending capital on advancements in technology, and keeping customer satisfaction at an all-time high.

Brad Shaw, chief executive officer at Shaw Communications, plans on maintaining the success of the past by providing more features to customers, while educating those that might now be aware of Shaw’s services.

“We are committed to delivering exceptional customer experiences through our caring people and our incredible network, and that commitment starts with clear, consistent and engaging advertising,” said Shaw. “In this highly competitive marketplace, brand matters, and we have created a new long-term marketing platform that further enhances our relevance to our customers and our viewers. Like our technology, you’ll find our marketing approach is fresh and innovative.”

The new marketing plan includes advertisements set to be displayed online, in print, on billboards, and even through television commercials. The company has even redesigned its logo as part of its new platform and will focus on unity by advertising all of its features, products and solutions under one platform.

“In this anytime, anywhere, at-home-or-on-the-go world, our customers want us to help the make sense of it all,” said Jim Little, chief marketing officer at Shaw. “Our creative and new corporate identity connects our past with our future – reassuring customers and viewers that Shaw delivers all that’s important to them. Our animated world is a fun and engaging way to show our customers that with Shaw, you won’t miss a thing.”

Edited by Braden Becker
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