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October 25, 2012

Alicia Keys Creates Storytelling App for Children

By Kasey Schefflin-Emrich, TMCnet Contributing Writer

Alicia Keys has taken storytelling to a whole new level with the launch of a new app, "The Journals of Mama Mae and LeeLee".

According to a report, the app is geared toward children and revolves around the relationship between a young girl and her grandmother, loosely based on Key's own relationship with her grandmother.

Image via Shutterstock

Users can read books, play music and write in a journal while hanging out in LeeLee's New York bedroom.

"It does remind me of my world," Keys said. "The piano, the journal, music's such a big part of my life, the city, all of that."

The Grammy award-winning singer developed the app through her company AK Worldwide and Bento Box (News - Alert) Interactive. Original songs by Keys are incorporated within the program, such as the main theme song called "Unlock Yourself" and one of the stories on the bookshelf called "Blue Moon", which features a song called "Follow the Moon."

Keys said her two-year-old son, Egypt, was the inspiration behind the interactive app.

"I was just getting introduced to kind of the TV shows and the DVDs and all the things you start kind of introducing your kids to, and I thought how cool it would be to be a part of something that really allows them to hear music from different places, different cultures, different sounds," she said. "That's what we're able to do with this."

One of the things that Keys likes most about the app is that children can immerse themselves in the app with anybody.

"The amazing part of this is its completely inter-generational," Keys said in an interview with The Hollywood Reporter. "It’s about a daughter and her grandmother. It’s something that a mother and child can experience together, siblings can experience together, something that a grandmother and a grandchild can experience together. My mother and Egypt would definitely go through the story and play the games ... and write in the journals and draw pictures."

The app is now available at the Apple (News - Alert) App store for $3.99.

Edited by Brooke Neuman
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