It seems the entire world has been steadily - and contently - revolving around the quickly emerging landscape of technological innovations and gadgets. Once Apple (News 
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What would you think, however, if you walked by a clothing store window and saw an Apple (News - Alert)-supported clothing line?
For women, clothing is always exciting, yet for men, it can be rather drab. “People just don’t seem to get as excited about a new pair of pants as they do a faster computer processor,” writes Eric Wilson for The New York Times.
The designers of Massif, a company well-known for creating durable uniforms for combat troops and C.I.A operatives, is ready to challenge this perception. The company, who originated in 1999 in Ashland, Oregon, has introduced a new military inspired clothing collection labeled “Clothing for Spies,” but instead of supporting weaponry or other mission critical components, it will rather suit one’s smartphone and other similar devices.
So, for all of the tech-savvy regular Joe’s out there who are looking to up their style ante, this could be your saving grace – that is, if you’re willing to spend $350 on a jacket or $165 on a pair of cargo pants that have a perfectly sized pocket made specifically for your smartphone. Granted, the jackets boast cool, hidden pockets, one which The Times reports is located on the right sleeve just above the wrist “for quick access to a MetroCard, if not a bayonet.” Another jacket somehow even fits eight different pockets.
The company’s rationale is supported by Massif Director of Marketing, Christy Raedeke, who explains that while the technology sector continues to rapidly evolve, “you khakis are always the same.”
Image via NYTimes
The high-tech jackets, for instance include a field jacket in dark camouflage (pictured above) and a performance jacket in “stealth silhouette,” which is meant to look sleek and black.
“We don’t need such a big cargo pocket,” reasons Scott Branscum, general merchandise manager for Massif. “A guy doesn’t walk around with a big notebook on his leg.”
Apparently, a lot of like-minded men think so, too. Since the collection’s introduction at Bloomingdale’s as well as several other specialty stores, men have been snatching them up to proudly don. The Times reports that upscale clothing retailer Fred Segal sold more than 30 jackets in just a matter of weeks, proving that maybe this will encourage men to embrace their inner fashionable techie.
Edited by Amanda Ciccatelli
