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October 17, 2012

Best Buy Announces Own Tablet

By Oliver VanDervoort, Contributing Writer

The tablet market has never been more competitive than it is right now. After spending the first year and a half under the thumb of Apple (News - Alert), Amazon proved with the release of the Kindle Fire that there was a chance someone could topple the iPad. 

Despite the fact that Amazon is able to compete with Apple, largely because it’s willing to take a loss on tablets, other companies are trying to seize on the success of the Kindle Fire with their own tablets. The latest company to jump into the fray appears to be Best Buy (News - Alert).

Best Buy is now rumored to be launching its own 10-inch screened tablet that will retail between $239 and $259. The problem with Best Buy launching something like this is that the company has absolutely no background in anything close to launching their own product line, especially something as high tech as a tablet. 

In fact, there are plenty who are already saying the Best Buy tablet is doomed, long before the company has even launched. One report actually gave the chances that this particular tablet could find success in a market that is incredibly crowded zero percent.

The other problem, when it comes right down to it, is that to compete in the tablet market, you must be willing to offer something different. The Microsoft (News - Alert) slate has a different look and feel than any other tablet that has been launched. It also has its own operating system. While there are very few details floating around about the Best Buy tablet, it stands to reason that it will end up being just another in a long line of Android (News - Alert) based devices.

Best Buy will have to make the case that its Android tablet is better or does more than all the other ones it is already competing against. Can a company that has made its living selling other people’s products find a voice to make that sale? It seems unlikely.

Edited by Braden Becker
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