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October 12, 2012

Yummly Now Sports Revamped Digital Kitchen Website

By David Gitonga, TMCnet Contributing Writer

Yummly, a recipe search platform focused on digitalizing kitchen help, has announced the launch of the redesigned and revamped website to its 7.5 million unique visitors.

The announcement, which also featured the mention of Yummly’s new native advertising platform, Yummly Advertising, unveils a fresh design that gives an easy, beautiful and innovative experience to site users.

According to Yummly CEO David Feller, the redesign defines the continuous expansion and evolution of the digital kitchen platform, leading to the creation of a lovable online repository of kitchen knowledge. This is possible as the new design of the website works to suit the user, who in Feller’s opinion, is the party that matters the most.

With heavy traffic visiting the website, its improvement of service will encourage random visitors to come back for more. It is no doubt that this visually appealing tool will keep recent visitors wanting to come back and go through the sites recipes based on their tastes and likes.

The first and most noticeable feature of the remodeled site is New Branding, created to foster a true illusion of Yummly, sweet and delicious. A remodeled digital kitchen allows both seasoned and novice chefs to customize their searches to suit taste and dietary needs, giving way to more personalized recipes.

Other new features in the site include Yummly ratings, which allow other reputable sites and social media channels to rate the site’s content; and social integration buttons, which allow users to share content with friends on social sites.

Also featured is enhanced imagery, more cooks in the kitchen, contextual advertising and a menu that allows users to not only plan their recipes, but efficiently shop and plan for their meals.  

The feel and taste of the new Yummly site sits on three core architectural features. The development team constructed the new site by exploiting available Yummly public API and taking full advantage of Web services that allow third-party developers to contribute to design growth.

Developers leveraged node.js to develop a front and back-end code base, blurring the divide between the two to fasten the development cycle and finally improve search results turnover fivefold.

Edited by Braden Becker
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