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October 05, 2012

Insightly Using $3 Million Funding To Go Beyond Google Platform

By David Gitonga, TMCnet Contributing Writer

Insightly recently announced the completion of a $3 million financing fund led by Emergence Capital Partners. Having successfully colonized the Google Apps marketplace, Insightly seeks to use the financial support to expand on its services and move out of the Google (News - Alert) platform, stretching out to small business startups.

For small businesses to thrive in the competitive IT world, they need competitive CRM software that is user friendly, does not need extra training to master and is cheap to deploy. Insightly squarely meets these demands by offering a simple user interface and freemium-pricing model to meet customer needs.

Their efforts, however, are not in vain. Insightly’s CEO, Anthony Smith, admits that the move, rolled out a while ago, has evoked growth in the past two years, believing that the financial investment by Emergence Capital Partners will give the company the money power needed to throttle this growth and continue satisfying the needs of the growing customer bank.

Insightly’s solution allows enterprise and business owners to keep record of customer transactions and interactions , manage leads, proposals, opportunities, files and projects from any device at any time. The accessibility of Insightly from any browser connected to the web will give managers the power to respond to customer queries immediately.

The company intends to use the $3 million funding to bring these powers to the wide world outside the Google Apps platform. With the increased tendency of users to levitate towards mobile management through smartphones and other portable devices, the funding comes in place when demand for a portable CRM solution is bound to skyrocket.

Image via Insightly

Moreover, the small business CRM word is a wide one, which remains unexploited to maximum potential. Matt Holleran believes that Insightly will have a chance to curve its niche in the small business CRM market which holds huge potential. He said, "Insightly's application is designed to delight small business users, and its freemium business model is allowing the company to unlock the global small business market. The fact that more than 100,000 businesses in over 100 countries are using the application is evidence of both."

Edited by Allison Boccamazzo
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