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October 04, 2012

Kindle Paperwhite Shipping Schedule Looks More Like iPhone 5

By Steve Anderson, Contributing TMCnet Writer

There are plenty of people out there convinced the Kindle Paperwhite is the best e-reader on the market, but it wasn’t clear how many. At least, it was unclear until the blog, Me and My Kindle, made an important discovery: not only is the Kindle Paperwhite currently sold out, but the ship date delay is starting to look familiar, at four to six weeks.

Basically, for those ordering a Kindle Paperwhite right this second, there’s no way it will arrive before Halloween. In fact, it's a fair bet that it’ll arrive closer to Thanksgiving.

Additionally, Amazon is putting a limit of two Kindle Paperwhite models sold per customer.

All this should probably sound familiar. It's almost eerily reminiscent of the iPhone (News - Alert) 4S launch, and it's already sharing at least a few traits in common with the iPhone 5 launch. It's strange to describe the Kindle Paperwhite as the iPhone of e-readers, but it's too hard to look at the similarities in the launches – not to mention the launch reception – and not see that.

Given that the Kindle Paperwhite is riding high on a significant wave of good press – with Time calling it "the best e-reader yet" and Gizmodo asserting that users should "Forget everything else, this is the e-reader you want" – it's not hard to see why there's a rush to buy. Some also cite the improved features set, like the luminescent screen.

Of course, Barnes & Noble has had a similar such feature for nearly half a year now in the Nook Simple Touch with Glowlight, but by all reports, Paperwhite's light was much improved over the Nook's.

Recently, Barnes & Noble went on something of a charm offensive for the Nook Simple Touch with Glowlight, keeping a recent price cut in place and informing readers how it was superior to the Kindle experience. Of course there are probably plenty willing to say how the Kindle experience is superior to that of the Nook, but the fact remains that the Paperwhite is doing brisk business.

So much of the market appears to be voting Kindle with its collective wallet.

There are plenty of options out there in e-reader, so for those who want that Kindle experience, especially should they want it in time for Christmas, moving early is probably the best move. But if the Kindle experience remains elusive, there will be plenty of other options available for those who come too late to the Kindle Paperwhite party.

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Edited by Braden Becker
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