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October 02, 2012

ITEXPO Harnesses Power of On-The-Spot Feedback with BlazeLoop Customer Engagement

By Rachel Ramsey, TMCnet Web Editor

Social media extends market reach and brand exposure to be inclusive of behaviors previously considered private. Separating public from private is unequivocally altering the very nature of human-to-human and business-to-human interactions. As such, senior marketers must be supported to properly provide active, engaged participation through myriad social networks. 

TMC (News - Alert) will be implementing Benbria BlazeLoop Customer Engagement to improve its delegate experience at ITEXPO Austin. BlazeLoop captures instant feedback at the event using the delegate’s channel of choice and notifies ITEXPO (News - Alert) event mangers, enabling them to act, track and resolve delegate inquiries in real-time. By harnessing the power of on-the-spot feedback, ITEXPO will improve operations, delegate relations and retention.

BlazeLoop is a socially connected platform that provides one-to-one connection between the customer and staff. The customer engagement platform is distinctly different from surveys and website feedback forms both in style, engagement and benefit by empowering front-line staff to listen, act and resolve issues as they happen. Real-time notification, response and resolution ensure that business operations are improved daily, resulting in an enhanced experience for at-risk customers as well as the experience for the next customer through the door.

“The success of ITEXPO is based on the high value we place on the voice of our delegates and we knew early on that we needed much more than a post-event survey to capture their true insights and experiences at our events,” said Rich Tehrani (News - Alert), TMC CEO and conference chairman, in a statement. “Leveraging the Benbria solution, we’re able to listen and act on delegate feedback while at ITEXPO and exceed their expectations when it comes to providing an exceptional experience.”

ITEXPO Austin 2012 is the world’s largest communications and technology event and is taking this place this week in Austin, TX, bringing together the entire communications and technology community for a week of business building and researching today’s most powerful communications solutions. Enterprise, government and SMB end users, resellers, service providers, manufacturers, developers, media and analysts gather to examine solutions in conference sessions, demo products and services live on the expo floor, and forge beneficial relationships.

BlazeLoop empowers organizations to capture instant feedback on the customer’s terms at the point of engagement, and the front-line staff takes ownership for improving relations, enabling a cultural change amongst front-line staff by ensuring that the customer experience remains a top priority. Benbria also offers BlazeCast, a customer notification solution, and BlazePoint, a cost-effective paging solution.

 “As the world’s leading IP communications event, ITEXPO continues to exceed their delegate’s expectations,” said Andrea Baptiste, CEO, Benbria Corporation. “ITEXPO further solidifies their strong delegate relationships by deploying BlazeLoop to capture on-the-spot delegate feedback from their smartphone while at a collocated conference, speaking session, and on the exhibit floor. This will allow ITEXPO to understand vital insights from thousands of delegates and make improvements based on what matters most to them.”

Tony Busa, vice president of marketing at Benbria, will be speaking at ITEXPO during the session, “Supporting the Social CMO,” which will explore how to tune in to your customers’ conversations and inform the business on the outcomes of these critical new engagements across the customer lifecycle. Learn how to organize your social business to engage a world that moves at breakneck speed and nuance your participation in each network to appropriately optimize engagement.

To learn more about Benbria, visit the company at ITEXPO Austin 2012, taking place now at the Austin Convention Center in Austin, TX. Visit Tony Busa, vice president of marketing at Benrbia in “Supporting the Social CMO.” Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Allison Boccamazzo
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