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September 24, 2012

Amazon Launching Kindle Readers in Japan

By Oliver VanDervoort, Contributing Writer

There are very few retailers who are dominating the North American market the way Amazon is dominating the market. The company has long undersold their retail competitors who are dealing with brick and mortar stores like Target (News - Alert) and Walmart. Part of their success has been their Kindle devices that are incredibly affordable when compared to other eBook readers and now when compared to other tablets. 

The Kindle Fire HD is just the latest device that has given the company success in the US and Canada. Now, Amazon has decided that it is time to expand their reach with the announcement that they will launch their Kindle eBook reader in Japan sometime in October.

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Amazon had originally planned to get their Kindle devices into Japan in September but the company ran into supply problems and had to move the launch back by a month. Amazon is reported to be trying to get their devices out to Japan as quickly as possible this fall because they want to make sure they are out there in time for the Holiday shopping season.

Another problem that seems to have risen prior to this launch is that Amazon is asking some publishers to change the data format their products are in. Amazon is reported to be ready to push back the launch even more if those publishers are not able to get their data in the preferred format in time.

It seems likely that Amazon will manage to get the Kindle eBook readers out to the Japanese market before long, because the online retailing giant tends not to rush their approach to anything. If the target date was September it stands to reason that the company will be able to get its ducks in a row by the end of October. Even a November launch could still mean some steep sales numbers considering the product is extremely popular and carries a popular brand name.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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