Pioneer of cloud-based Communications Software Development to share stories and lessons learned going from startup to IPO

NORWALK, Conn. – September 11, 2012 – EMBRASE Business Consulting and TMC (News - Alert) announced today that Michael Tessler, president and CEO at BroadSoft, will kick off the festivities as the opening keynote speaker at StartupCamp6: Comms Edition, taking place October 4 in Austin, Texas.

StartupCamp, co-produced by Embrase and TMC, is collocated with ITEXPO (News - Alert), the world’s largest and best-attended communications and technology trade show, at the Austin Convention Center.

StartupCamp is a fast-paced “ready, set, pitch” event that offers early-stage entrepreneurs the opportunity to pitch communications innovations of all kinds to an audience of industry leaders, media and investors.

“So many of us in this industry grew up watching BroadSoft beat the drum on the hosted revolution,” said Larry Lisser (News - Alert), a partner in Embrase Business Consulting and cofounder of StartupCamp Comms. “But with BroadSoft now a public company, and cloud services becoming mainstream, this is a unique opportunity for the entrepreneur community to hear a pioneer like Mike tell us what it took to get here. We couldn’t be happier that he is joining us as the keynote guest in Austin.”

BroadSoft provides software and services that enable mobile, fixed-line and cable service providers to deliver unified communications and other voice and multimedia services over their Internet protocol (IP)-based networks.

Before cofounding BroadSoft with Scott Hoffpauir in 1998, Tessler held several senior roles in product and services development for global leaders like Alcatel and Nortel (News - Alert). Tessler also has two patents in the area of local switching, AIN, and advanced call management services.

StartupCamp6 is supported by its platinum sponsor, the Cloud Communications Alliance, along with returning sponsors Phone.com (News - Alert), Shango and Twilio.

Attendance for StartupCamp is free for registered attendees – register today on www.itexpo.com and RSVP for StartupCamp.

For StartupCamp sponsorship information, contact Larry Lisser at [email protected] or (415) 710-5947. For media registration, contact Ashley Baster at [email protected].

About Embrase Business Consulting
Embrase is a boutique consulting company that offers positioning, go-to-market strategy and advisory services to companies operating in high growth communications and collaboration sectors. With its extensive expertise and knowledge in emerging communication and telephony markets, Embrase has assisted a cross-section of communications solution and service providers in entering new markets, growing revenues and making sound decisions. Visit www.embrase.com for further information.

About TMC
TMC is celebrating its 40th anniversary as a global, integrated media company that helps clients build communities in print, in person, and online.TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility, and Cloud Computing magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. In addition, TMC runs multiple industry events:  Cloud Communications Expo; Cloud4SMB Expo; CVx (ChannelVision Expo); DevCon5; HTML5 Summit; LatinComm Conference & Expo; M2M Evolution Conference & Expo; Mobility Tech Conference & Expo; MSPAlliance MSPWorld; StartupCamp; Video World Conference & Expo and more.

Visit TMC Events for a complete listing and further information.

Media and Analyst Contact
Sue O’Keefe      
Connect2 Communications          
(508) 494-7771  
[email protected]