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September 04, 2012

Online Movie Viewing Surpasses Sales of DVD/Blu-ray Rentals and Theater Visits

By Ashok Bindra, TMCnet Contributor

With theater prices higher, the average cost of tickets for a family of four to go to a movie in a theater is over $32. Add popcorn and drinks, and this could more than double. Hence, according to, online movie viewing is becoming a preferred option for many families. It offers better price, convenience of home and a healthier experience.

Taking this into account, has generated a study that compares various options for watching movies for families. In this study, the site is offering the cost breakdown for various options, including going to the theater, DVD rentals/purchases, and online movies. “It turns out the online choice is cheaper and often healthier, with the potential for better food choices at home.”

Alexander Drojjine, DigiTitles CEO,  said, “There has been a dramatic shift in family movie viewing habits driven by busy lifestyles, tight budgets, high speed internet advances in mobile technology, and the convenience of not having to leave the house to watch a movie.”

According to DigiTitles, movie enthusiasts now have more ways than ever to enjoy a film without having to pay high movie theater ticket prices. They can rent a movie from iTunes or kiosks like RedBox, which feature an average of 200 titles and 630 discs in each of their movie vending machines. RedBox offers DVD/Blu-ray rentals starting at $1.20 and pumps out an average of 1600 discs per minute, while iTunes’ digital rentals range from $2.99-$4.99.

Meanwhile, the study shows that those fans looking to save more can choose subscription-based sites like Netflix. Over 23 million subscribers use the streaming movie service, which starts at $7.99 a month. It’s estimated that 3.4 billion movies will be streamed online in 2012, with users paying an average 51-cents per movie. In the meantime, the number of DVD/Blu-ray discs sold is predicted to drop from 2.6 billion in 2011 to 2.4 billion in 2012.

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Edited by Rich Steeves
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