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August 09, 2012

Skype Goes to Mexico with Pre-Paid Cards

By Ashok Bindra, TMCnet Contributor

The Latin America blog, published by the online Internet technology news provider The Next Web, reports that Skype is introducing pre-paid subscription cards in Mexico.

As per this blog post, the pre-paid cards are known as Skype Cards, and will be available at physical retail locations across Mexico. These include El Palacio de Hierro, 7 Eleven, RadioShack, Best Buy (News - Alert), and Extra, among others.

Users in Mexico will now have all the benefits of Skype products at their fingertips including Skype's incredibly low rate on calls to family members and friends anywhere in the world.

Additionally, the VoIP giant will offer two types of subscription cards to Mexican citizens. One of the two is the “Pay As You Go Skype (News - Alert) Credit”, while the other one is for an “Unlimited” calls subscription with a particular focus on calls to the United States. According to the blogger, “Skype’s PR line slows that the company is targeting the large number of Mexicans who want to keep in touch with relatives abroad, mostly in the U.S.”

Skype is continuously adapting to meet the needs of the Mexican market. According to Skype, the large majority of the Mexican community does not have credit cards, one of the main payment options required to purchase Skype products online. In this context, it is essential for foreign companies to take this into account to get access to local customers.

The blogger thinks that if this model gains significant traction in Mexico, Skype could also have a disruptive impact on the country’s telecommunications sector in general. Furthermore, the blog points out to an OECD that shows that Mexicans are blatantly overcharged for phone services due to the country’s highly inefficient and uncompetitive telecommunications market. However, wrote Heim, “Skype’s growth will be limited by the low broadband penetration in the country – at least for the time being.”

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Edited by Jamie Epstein
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