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July 25, 2012

Lexity Proves Useful for Small Business Advertising

By Robbie Pleasant, TMCnet Contributor

When you run a small business, growth is essential. For that, you need to advertise, and where better to spread awareness than the Internet?

For those small businesses that need simple but effective online advertising, Lexity is here to help.

Lexity was created about three years ago, designed to help small businesses become successful enough to grow into larger ones by helping with acquisition attaining and retention tools, particularly with e-merchants. It uses simple apps for advertising, creating banner ads, campaigns, keywords and so on, with data drawn directly from the customer’s website; “Advertising on autopilot,” as it’s described.



Customers can also purchase a variety of services, such as Pinterest reports and Shopping Feeds, as well as their own “Lexity Live,” which offers analytics of page views, purchases, popular products and more.

Free trials for Retargeting (a tool for reaching customers who browse and leave the site) and Shopping Feeds are available for interested customers.

These services are designed with the “coffee break design philosophy” in mind, so that everything can be managed in the time it takes for a coffee break. More are advertised as “coming soon” on its website, so Lexity customers can purchase more tools and services for a minimal cost in the coming months.

When I met with Amit Kumar (News - Alert), founder and CEO for Lexity, he showed me the website and several advertisements made with Lexity’s services. It extracted design data, slogans and top-selling products from the client’s website, and created an advertisement that was concise and effective.

I’ll admit, having seen it, I was tempted to purchase a decal they were advertising for my own computer.


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Edited by Braden Becker
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