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July 19, 2012

SanDisk Sees SSD as the Future of Enterprise Storage

By Rich Steeves, TMCnet Web Editor

When I think about SanDisk (News - Alert), the immediate image that pops into my mind, as I imagine is the case for most people, is the card I put in my digital camera. The company is, right know, primarily known for its consumer products such as memory cards, USB storage, solid state drives and more. But, with the acquisition of FlashSoft and a concerted push for innovation, SanDisk hopes that, in a couple of years, we’ll have an equally strong association with their enterprise storage solutions.

As part of its enterprise storage push, SanDisk acquired FlashSoft in February of this year, but keeping the company essentially intact, allowing it to continue to innovate like a startup, but with the financial support of a large corporation. SanDisk realized that, with the emergence trends like virtualization, the cloud, big data and mobility, the time is ripe for SSD in the enterprise data center. And, with software from FlashSoft working in tandem with solid state drives, SanDisk can lower I/O latency, reducing bottlenecks in the data center.

The company benchmarks its SSD solutions against the fastest spinning disk alternatives, and has been able to reduce I/O latency down from two seconds to 30 microseconds, helping eliminate the greatest current bottleneck in data center networks. The FlashSoft caching solution results in better application performance, increasing workloads and efficiency by at least threefold. This can reduce data center rack space and even decrease the amount of data center power used, saving money and making companies greener in the process.

FlashSoft’s solutions work with any products, even if companies are not using SanDisk SSDs, as SanDisk is willing to do business across the supply chain. But used in tandem with any SSD in the server tier, the solution can provide immediate, tangible results. And, since SanDisk and FlashSoft had similar corporate visions before the merger, the interworking of the two companies has been seamless, as the team is looking to build relationships with server and storage vendors to become the leader in the enterprise storage space. Who knows, in a couple of years, when we hear the name SanDisk, maybe our first reaction will be “don’t they ALSO make memory cards?”

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Edited by Brooke Neuman
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