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May 22, 2012

Google's Hot New Fashion Accessory

By Julie Griffin, Contributing Writer

Wearing a fitted lime-green tee shirt and jeans at the Google Zeitgeist in London was Google (News - Alert) CEO Larry Page addressing a crowd of convention goers. But it’s not what he said that is making headlines. It’s what he’s wearing.

Larry Page (News - Alert) was captured on camera wearing the rarely seen Google Glasses, also called Project Glass. The first highly reported sighting of the glasses was when Google’s co-founder Sergey Brin wore them to a benefit dinner in San Francisco that was sponsored by the Foundation Fighting Blindness. Since then, various Google execs have been spotted wearing the headsets in an endorsement strategy similar to Hollywood trending.

The selected few that are permitted to don the futuristic eyewear, have been careful to avoid being caught on camera. It’s uncertain whether or not Google is playing up the mystery factor as a conscious attempt to make them more exclusive, or if Google is simply protecting their technology from copycats before the glasses make an official debut.

According to one source, Google’s VP Vic Gundortra wore the glasses in an interview with CNET recently. A Google employee who captured the images of Larry Page posted them on a blog that was removed shortly thereafter. Many of these images have been taken from that blog.

The same source discloses that patent filings show that the headset is controlled by an IR identifier tracked by an IR camera; however, nobody outside of the elite few knows exactly what the user interface looks like.

One thing that stands out about the overall appearance of the glasses is that they make everyone who wears them look like a dork. A blogger that spotted them on Larry Page describes them as, “super-funky.” Although the cute model from Project Glass’ Google + page pulls them off much better than others who have been spotted wearing them, it seems that the glasses will remain functional over fashionable— at least until they team up with a designer. Marc Jacobs, maybe?

Edited by Rachel Ramsey
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