If you have a smartphone, you know how quickly they can burn through their data points. You’ve download the app, checked your e-mail or Facebook (News - Alert) status a couple of dozen times and maybe even watched a YouTube video or two. And you've surpassed your limit.

Going past your set data limit can easily become an expensive proposition for many end-users. That’s why if a user is given reason to suspect they might go over, they often sign up for an unlimited data plan.

If you call with Verizon Wireless, you know their $30-per-month unlimited plan is a pretty good deal.

That is, it used to be a good deal. The unlimited data plan option was taken away from end users sometime ago.

People who already had the plan were grandfathered into their contracts and got to keep their unlimited data. The company, however, is looking to close that loophole in their now defunct unlimited data plan by forcing users with the unlimited plan to change when they upgrade to 4G phone.

The announcement, made by the CEO, Fran Shammo at a J.P. Morgan conference, is not one likely to be popular with end users who have the unlimited data plan. When a new contract is made, users will have to choose a shared family data plan or an individual plan to get data. Under the terms of the new contract, that $30 you're currently paying for unlimited data will only buy about 2 GB of new data plan on the 4G phone.