TMCnet Feature
May 03, 2012

Samsung's Galaxy S III is Introduced Along with Siri's Alter Ego 'S Voice'

By Amanda Ciccatelli, TMCnet Web Editor

Samsung (News - Alert) just finished showing off the Galaxy S III, its new flagship Android phone. After months of speculation about screen sizes, camera resolutions and design, the 3G version will be available from the end of the month in Europe before being rolled out to 144 countries total, and the LTE (News - Alert) version will be out during the summer.

Samsung has also recently added integrated voice recognition. Its answer to Siri is called S Voice and it can be used to control the phone and, just as Apple's (News - Alert) Siri, can ask for things like weather information. S Voice will understand English, French, German, Italian, Spanish and Korean.

You can get the weather and manage your calendar. You can even turn on your phone by saying, "Hi Galaxy." You can activate the camera app by saying, "I want to take a picture." Samsung appears to be ready to market around S Voice because it calls the S III a human phone that understands you.

A number of features take advantage of the cameras and sensors in new ways. For example, the front camera can spot that someone is looking at the screen and as long as that is the case it won't dim the screen. Using face recognition the phone can link a person on a new photo to information in the address book, as long as there is a photo there as well. The Galaxy S III also inherits a number of features from the Galaxy Note, including Facebook and Twitter accounts updated in real-time on the home screen, which has helped make the Galaxy Note a success.

Following the success of the Galaxy S II, there is a lot of pressure on Samsung to put out a great phone. Even though the Galaxy S III has a specification similar to other new high-end Android (News - Alert)-based smartphones, Samsung's brand and marketing might will help reinforce its strong position in the smartphone market.

Samsung now has the opportunity to grab market share while many of its rivals are struggling. HTC, Nokia and Research in Motion (News - Alert) all lost market share during the first quarter, while Apple's and Samsung's chunks of the market grew.

Edited by Carrie Schmelkin
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