TMCnet Feature Free eNews Subscription
March 16, 2012

NCAA March Madness Expects 18 Million Hours of Streaming Content

By Monica Gleberman, Contributing Writer

March Madness, which refers to the NCAA Men’s Division I Basketball Championship, is a single-elimination tournament held every March in the United States featuring 68 different college basketball teams. When the tournament ends a NCAA basketball team will be named champion in the top tier of college basketball. March Madness has become one of the most prominent annual sporting events throughout the United States.

The tournament airs various games on four different networks including: CBS, TBS, TNT, and truTV – however not every single game is available. As technology has grown in intensity and streaming on demand has become a thing of the future many fans want to be able to stream and watch as many games as possible.

The year the NCAA Division I Men’s Basketball will be available through Madness on Demand (MMOD) through cable providers, as well as, a bunch of mobile apps supported by the Android (News - Alert) and iPhone operating platforms. Data Consumption too a look at March Madness data and thinks this year might have almost 18 million hours of streaming content played for basketball fans, which would be a 29.8 percent increase from last year.

This increase could be due to many reasons; more people have smartphone devices than ever before, more people are willing to spend an additional fee to be able to stream more games live than they would have available through their cable service, or more people like the fact that they could watch the game on the go. Regardless of the reason it seems the Internet has now changed the way we view athletic competitions.

“Americans now rely on the Internet for everything from entertainment to educational resources, improved healthcare, civic participation, and jobs – and, every day, more consumers are accessing this content from their wireless devices,” said Jamal Simmons, IIA Co-Chairman. “Since the last time telecommunications law was overhauled in 1996, the wireless industry has grown in unimaginable ways. Smart management of spectrum – the limited, vital resource that enables the mobility of your laptop, cellphone and tablet – is crucial to continued innovation,” said Simmons.

For a one-time fee of $3.99, sports fanatics can watch all 67 games of the tournament live whether on their cable service providers or their smart devices. Either way, for a small fee sports fans won’t have to miss a single second of March Madness.

Edited by Chris Freeburn
» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]


» More TMCnet Feature Articles