TMCnet Feature
July 19, 2011

Platform Helps Wireless Operators Attract Developers, Build New Revenue

By Paula Bernier, Executive Editor, IP Communications Magazines

Wireless operators are between a rock and hard place as they try to address the mobile data boom while at the same time figure out how to drive revenue-generating applications and services on their networks. Clearly, they see mobile app stores as part of the answer; but getting the developer community to build applications for their networks isn’t as easy as it may seem. That’s why a company called h Senid is providing telcos with a solution to this challenge.

Dinesh Saparamadu, founder and CEO of h Senid, explains that the company offers an application platform that enables mobile operators to expose their network assets to the developer community. As part of the solution, h Senid brings to the table relationships with 1,500 developers from around the world and, if service providers want, some prepackaged applications. Discovery of applications leveraging the platform is supported on feature phones via USSD; IVR is another way of discovering the apps.

The platform, which is available as an on-premises solution or via an SaaS (News - Alert) offering, is already in use by such major telcos as Etisalat Sri Lanka, M1 in Singapore and Mobitel. Saparamadu says h Senid also is working with an aggregator in Africa and will launch in Kenya this November. Saparamadu adds that h Senid also is looking for partners in the U.S. market.

Alcatel Lucent (News - Alert) has been pushing a similar concept ­– of a platform that enables telcos to avail their network resources to the developer community, and brings relationships with developers along for the ride – in the U.S. for some time now. The company even purchased ProgrammableWeb, which had a repository of all the important web APIs, to further that strategy.

In an interview in mid 2010, Alcatel Lucent’s vice president of global development strategy, Laura Merling, told TMC (News - Alert), “If you look at any organization that launches an API, you quickly realize that the one thing the most successful APIs have in common is a vibrant developer ecosystem.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Edited by Jennifer Russell
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