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June 29, 2011

Get a Peek into Gaga's Closet on Her Tumblr Blog

By Tammy Wolf, TMCnet Web Editor

I’m sure many of you, much like this editor, would love to get a sneak peek into the many out-of-the world fashion pieces that grace pop star Lady Gaga’s closet. Lucky for you, you will now have your backstage pass into Gaga’s wardrobe and her inner thoughts, thanks to microblogging site Tumblr.

The newest Queen of Pop is the latest celebrity to launch a Tumblr site, called Amen Fashion, following in the footsteps of celeb Tumblr bloggers like Katy Perry, John Mayer, Britney Spears and even The Beastie Boys.

Just today, the Twitter (News - Alert) social media queen flaunted a photo of herself cloaked in a circular, black garb, in what she called, “Tokyo Unicorn.” Other recent posts have been of Gaga in a chic suit by Hatra, a more provocative shot in full make-up and lingerie, and even a quote, “He ate my heart, so I put his in the Alejandro video.”

Nearly 200 of the top 1,000 blogs found on Tumblr are fashion-related, as reported by TMCnet, with many top fashion brands taking advantage of the site not only as a way to gain exposure but also to utilize it as a virtual runway.

For example, back in February, chic handbag designer Kate Spade jumped on the Tumblr bandwagon for a chance to engage with followers and to share visual images and content.

"People are using and sharing beautiful visuals on Tumblr, posting things they think are inspirational," said Cecilia Liu, digital marketing manager for Tumbler, at that time. "In that vein, it seems like a really great platform for us to get our voice out there, not just as tweets and text, but through images and color, which is the DNA of the brand.”

Other brands gracing the site include luxury designer Oscar de la Renta, as well as the more humble ModCloth and Ann Taylor.

As for Gaga, she can be found everywhere these days (other than the stage, of course). She even just came out with her own headset, offered by Earloomz, a headset manufacturer specializing in fashion-forward Bluetooth devices. Knowing Gaga, she’ll find some way to incorporate the new headsets into one of her crazy ensembles.

Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.

Edited by Stefanie Mosca

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