TMCnet Feature
June 15, 2011

Starbucks Mobile Payment App Available for Android, 1,000 Safeway Locations

By Rachel Ramsey, TMCnet Editorial Assistant

A quick scan of a smartphone is all that stands between a consumer and their frappuccino. The new Starbucks mobile payment app provides consumers with features to manage their Starbucks Card on the go and the fastest way to pay in over 9,000 store locations in the U.S.

The app is now available to Android (News - Alert) users, and requires a minimum of Android 2.1 to run. The app will only work in locations that have the proper technology; being able to scan the card’s bar code rather than swipe its magnetic strip.

Safeway just announced the app’s functionality in just under 1,000 store locations. The Starbucks card app already works in all 1,000 Starbucks locations inside of Target (News - Alert), and another 6,8000 standalone shops all over the place makes the app available in more than 9,000 locations.

"The expansion of our mobile payment footprint has been driven by customer interest and input. With the addition of Starbucks for Android to the Starbucks app line-up, a Starbucks mobile payment app may now be used on approximately 90 percent of smartphones currently in use," said Adam Brotman, vice president, general manager, Digital Ventures at Starbucks Coffee Company. "Starbucks is committed to providing customers richer experiences both in our stores and on-the-go. By expanding mobile payment capabilities to Android smartphones and with Safeway now offering mobile payment in its close to 1,000 Starbucks locations, we're giving customers the opportunity to experience mobile payment in more ways and at more Starbucks locations."

In related news, an updated version of CHARGE Anywhere, leading provider of payment gateway services and award-winning mobile payment solutions, is available to Android users. All major credit card companies in the U.S. and Canada support the payment gateway solutions and mobile payment software developed by CHARGE Anywhere.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Rachel Ramsey is a TMCnet editorial assistant, contributing news items and feature articles on a variety of communications and technology topics. Rachel has previously worked in PR and communications at The Wriglesworth Consultancy, an award-winning London PR firm. She has also contributed to the creative services department at CBS 3 and The CW Philly in Philadelphia. To read more of Rachel's articles, please visit her columnist page.

Edited by Carrie Schmelkin
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