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CES Feature Articles

January 08, 2009

WristFone to Debut at CES

Neutrano Inc. is planning to make waves at the Consumer Electronics Show this January with the introduction of the WristFone. This ultimate all-in-one mobile phone watch is designed to combine the most popular electronic devices, including a phone, a music player and a camera, inside a functional, sleek-looking wrist watch. Maxwell Smart would be so very jealous.

Neutrano was the first to market the digital viewer world class timepiece – the PhotoWatch – in the spring of 2008. Positioned as high tech, spy tech and entertaining, Neutrano promises that with the WristFone you will never lose your cell phone again, although it is technically still possible to lose your watch.

A precision-molded GSM cell phone watch, the WristFone features a high quality touch-screen numeric keypad for quick dialing or texting while on the go. Users can make a quick call and amaze onlookers with its user-friendly functions and its ability to play video or favorite tunes.

The WristFone can also be paired with a Bluetooth earpiece or the included wired earphones with microphone to start making and receiving calls and listening to music. The device can also tune into favorite FM radio stations, show videos or even surf the Internet.
Aside from its high tech features, the WristFone is also a multifunctional digital watch, sporting an attractive 3-hand analog dial with date “screen saver” that conceals the phone, music and camera functions. Other watch features include programmable alarms and to-do lists for keeping you on schedule and in style.

“After 16 months of painstaking R&D, the result has surpassed even our highest of expectations,” noted Mr. Rotman, President of Neutrano, in a company statement. “Our experience from developing Photowatch was paramount in raising the bar for quality and reliability of wearable electronics.”
“We believe Neutrano’s 25 years of experience as an electronic watch manufacturer is paramount in its ability to compete with major cell phone manufacturers worldwide. Although WristFone is a cell phone, once on your wrist, it’s still a watch,” Rotman added.

“We predict electronic lovers everywhere will become literally ‘attached’ to this wearable phone/timepiece because of its quality, reliability, ease of use, tremendous functionality – not to mention the cool factor! WristFone is right out of a Dick Tracy Movie,” said Rotman.
WristFone will be available in black, brown, blue, white and pink and retails in the $250-$300 range.

While the WristFone is a novel idea and can be handy for the person who is on the go and doesn’t want to bother with a separate cell phone, one has to wonder about the usability of a phone that is also a watch. As more consumers are moving towards smartphones, will there be enough of a niche left for a gadget such as this? Without a trial run, Neutrano may be hard pressed to penetrate the market beyond the techies.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Jessica Kostek

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