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CES Feature Articles

January 08, 2013

Griffin Technology and Crayola to Debut Crayola Light Marker at CES 2013

Griffin Technology has partnered with Crayola, of crayon-fame, to produce the Crayola Light Marker. The new artistic tool may not sound particularly tech-related, but don’t be fooled: the product is most definitely a gadget, and one which could help bring creativity and art into an entirely new realm for 2013.

The Crayola Light Marker will make its debut at CES (News - Alert) 2013, along with other applications Griffin Technology and Crayola have partnered on.

“We are very proud of our ongoing partnership with Griffin Technology,” said Crayola’s licensing head Warren Schorr.

Schorr added that Griffin’s involvement with Crayola “ensures growth and innovation in this ever evolving area,” meaning the digital artistic sphere.

Image via  http://store.griffintechnology.com/crayola-colorstudiohd

The technological marker-shaped pen not only glows, but uses a multi-activity app to allow users to color and paint via their iPad devices.

The Crayola Light Marker will particularly benefit the younger set, says Griffin Technology president Mark Rowan: “We take pride in developing new and exciting technology for young artists. Crayola Light Marker allows children to create digital works of art in a totally new and colorful way that has never been done before.”

But just how is this technology different from any other stylus/app combo artists already use on the iPad? 

The young artist can draw with the Light Marker in the air, and the iPad app will use the device’s camera to detect and interpret the pen’s movements in order to create on-screen works of art.

That’s how.

“The new Crayola Light Marker is a wonderful example of Crayola’s creative play in the digital landscape,” said Schorr.

By taking away the need to connect the stylus to the tablet device, Crayola and Griffin Technology have opened a world of artistic possibility for today’s aspiring young artists.

While the Light Marker is certainly among Crayola’s most exciting new offers to come from the company’s partnership with Griffin Technology, it isn’t the only one set to debut at CES 2013.

Additionally, Crayola will showcase its Digital Activity Center, an iPad dock made with durable canvas material, a cushioned back, and a built-in screen cover. All together, the Crayola Digital Activity Center works as a functional lap desk, a dry-erase board, a hard and flat coloring surface, and a storage pocket for creative tools both digital and original.

The product can function with or without the iPad, so users can utilize the activity center both as a digital creation station, and as the standard, tried-and-true pen and paper.

For a full list of Griffin Technology’s Crayola product lineup, visit www.griffintechnology.com/crayola.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman

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