Big announcement after big announcement continues to come out of CES 2013, currently being held in Las Vegas this week, where Netgear (News - Alert) was the latest to introduce its NeoTV PRIME with Google (News - Alert) TV (GTV100). The new NeoTV will look very similar to a standard set-top box TV platform, but will offer many features its main competitors do not.

The NeoTV PRIME will stack up rather comparably to probably its biggest competitor, Apple (News - Alert) TV. Just like its counterpart, NeoTV PRIME will allow users to stream movies as well as music. It will also have YouTube send to, which is a new feature that will turn a user’s mobile device into a YouTube (News - Alert) remote control for viewing on the TV.

That’s where the similarities end, however; NeoTV will have features not offered by Apple TV. One of the main features is that NeoTV will allow its users to watch live TV – a big upgrade that Apple TV doesn’t offer. Another exclusive feature is found in its ability to play Google apps on the TV screen. Additionally, it will offer cross content search, a full chrome Web browser and the ability to store personal content.

The NeoTV will also include a Bluetooth remote along with a touch pad and keyboard for easy wireless operability. It will include a Media Player –USB Port to plug in and use external devices. Just like any artificial intelligence, NeoTV will include TV and movies content recommendations based on your viewing preferences. Users will also be able to access information stored on their Android (News - Alert) devices.

Furthermore, NeoTV PRIME will feature an app to allow both Android and iOS user’s to use their smartphones as a remote. NeoTV PRIME with Google TV is already available in the United States and has a retail price of $129.99.