olloclip, a new and innovative quick-connect, 3-in-1 photo lens solution for the iPhone (News - Alert) 4S and iPhone 4, was unveiled at CES (News - Alert) 2012.

According to company sources, the olloclip features Fisheye, Wide-angle and Macro lenses all encompassed in a small, convenient package. 

Officials added in a release that the olloclip serves as an add-on accessory that works with all iPhone apps, both in video and photo modes. The olloclip is available at all U.S. Apple (News - Alert) stores and Best-Buy locations and also on online stores.

The device is small enough to be held within a person’s palm. It connects to the iPhone very easily and can automatically align itself over the camera. The iPhone’s camera auto focuses normally through the olloclip and can select a lens by just flipping it over.

The olloclip Fisheye Lens captures approximately an 180 degree field-of-view, said officials, in addition to providing a Wide Angle Lens that effectively doubles the iPhone’s normal perspective.

The Macro Lens applies roughly a 10X multiplier and is cleverly concealed within the olloclip by unscrewing the Wide-Angle lens. The olloclip is shipped with a microfiber carrying case/lens cleaner.

If the user is employing the native Apple Camera App, they get the option of shooting in Photo or Video modes. The olloclip can be used in either mode. The Apple Camera App crops the image when in video mode. While using the fisheye, the natural vignetting of the image is in turn cropped.

Three lenses are included with the olloclip – the Fisheye (the larger of the two), Wide Angle and Macro. The Macro lens forms part of the Wide Angle lens assembly. The user has to simply unscrew the Wide Angle lens in the direction of the arrow on the lens barrel.

The macro lens is set perfectly within the olloclip and will be flush with the clip when the Wide Angle lens is removed. The olloclip is placed back on the iPhone 4 and moved right in on the subject to get spectacular results in close-up, said officials.

The olloclip just slides on to the corner of the iPhone 4 and automatically aligns itself over the camera. The camera auto focuses through the olloclip just as normal. To switch from one lens to the other, it has to be just flipped over to use the lens on the other side

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