CSG Systems (News - Alert) International, a provider of software- and services-based business support solutions, will be showcasing how it makes its UltraViolet direct-to-consumer digital content experiences with its Content Direct solution.

CSG explained that UltraViolet is the standard, managed by the Digital Entertainment Content Ecosystem, for cross-platform commonality in digital entertainment content. Complying with UltraViolet standards ensures that content is accessible through any compliant device, player, or reader. It advances the concept of the Digital Locker, household accounts, and other key features that make seamless access to content, as well as to customer care and support, easy for consumers.

CSG’s Content Direct is designed to be reliable, repeatable and scalable. It employs a set of components that monetize digital video content via a combination of user fees and ad-revenue-supported tools. Coupled with its intuitive social networking capabilities, Content Direct is the fastest way to predictably build new revenue streams for video content.

At 2012 International CES (News - Alert), CSG will unveil a real-world UltraViolet demonstration based on solutions currently implemented for customers. Leveraging Content Direct solution, CSG is going to demonstrate means that can be deployed providing complete digital content storefront that enables content purchase, redemption and management with complete integration of the UltraViolet Coordinator.

Officials with CSG commented that much of what the public has seen from UltraViolet thus far has been physical-to-digital redemption. But UltraViolet's real power for consumers and retailers is in the end-to-end experience that integrates online and on-device shopping with content purchase and redemption, content management and delivery, and detailed analytics. CSG is showing the digital content marketplace the kind of exciting capabilities it should expect to see from UltraViolet in 2012.