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CES Feature Articles

January 12, 2012

Mercedes-Benz Unveils mbrace2 at CES

At the Consumer Electronic Show (CES (News - Alert)) which is currently underway in Las Vegas, Mercedes-Benz  unveiled mbrace2, the next-generation of telematics innovation that gives drivers top-of-the-line features related to safety, infotainment, personal assistance and vehicle care.

"The connected services included in mbrace2 will enhance both the driving experience and the ownership experience for Mercedes-Benz customers," said Steve Cannon, president and CEO, MBUSA. "Traditionally, in-vehicle technology is finalized more than a year before a vehicle comes to market and is difficult to upgrade. The mbrace2 system solves the vehicle electronics lifecycle conundrum in a unique way, creating a truly networked vehicle that is always online, always upgradeable."

The new services added to mbrace2 are compatible with both iPhone (News - Alert) and Android smartphones. In addition, the Internet app called "Mercedes-Benz Apps" includes features such as being able to access both Facebook (News - Alert) and Google, open browsing, stocks, Yelp! and news headlines, while some of the remote access capabilities include remote vehicle health diagnostics, Curfew Minder, Driving Journal, Speed Alerts, Valet Protect, Remote Horns and Lights. mbrace2 users can also update all software modules via cloud networks.

"Our holistic approach builds on the pioneering work we've done over the past 12 years," added Cannon. "We were the first to bring the mobile app for the car to market and now we're going to lead the way in liberating the vehicle from traditional constraints by bringing the most comprehensive connected services platform into the automobile."

"Hughes (News - Alert) Telematics is excited to be working with Mercedes-Benz as we introduce mbrace2 - setting a new high-bar for the custom integration of Internet and remote access features," Erik Goldman, president, Hughes Telematics concluded. "Mercedes-Benz drivers can now experience a digital lifestyle in and out of their vehicles, with the most comprehensive capabilities available in the market today."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jamie Epstein

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