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CES Feature Articles

January 07, 2011

OMVC Sponsors Mobile DTV TechZone at CES

At the CES (News - Alert), Mobile DTV TechZone at International CES, the attendees will have an opportunity to experience Mobile DTV’s astounding capabilities and preview new products. CES Mobile DTV TechZone is sponsored by the Open Mobile (News - Alert) Video Coalition (OMVC).

As more manufacturers are ready to explore the mobile DTV market, OMVC has planned various exhibition sites throughout Las Vegas, the organization has announced.

Along with real-time news, weather and traffic, local broadcasters are poised to offer a wide variety of viewers’ favorite shows and sporting events, the company stated. To offer a variety of Mobile DTV channels, broadcasters are now upgrading their transmission systems with nearly 70 stations already on the air, the company announced in its press release.

“With broadcasters now announcing their rollout plans for Mobile DTV in cities throughout the country, we’re delighted to see such a rich variety of new consumer products being readied for retail and on display this week at the International CES,” said Vince Sadusky, chairman of the OMVC and CEO and president of LIN Media, in a statement. “Consumers who have tried Mobile DTV in the nation’s capital on a variety of devices.”

The members of OMVC, who own and operate more than 900 TV stations nationwide, are sponsoring the Mobile DTV TechZone. These new Mobile DTV products will be on display at other exhibitors including RCA, Vizio, Siano (News - Alert), Audiovox, Enspert, and others throughout Las Vegas. OMVC conducted a Consumer Showcase of Mobile DTV technology with nearly 350 consumers getting “hands on” opportunities to use Mobile DTV on prototype cell phones, netbooks, and a new DVD player from May through October 2010.

In February 2010, the organization announced industry partnerships with Harris Interactive and Rentrak Corporation to study consumer usage patterns during OMVC’s Mobile DTV Consumer Showcase in Washington, D.C. According to OMVC, more than 30 television stations had started transmitting Mobile DTV signals throughout the country. The organization expected that the number of local broadcasters would upgrade to enable the newly-minted Mobile DTV standard will mushroom throughout 2010.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Jaclyn Allard

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