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CES Feature Articles

January 05, 2011

NVIDIA Tegra Processor To Power Tesla Model S

NVIDIA, a provider of visual computing and interactive graphics for devices right from tablets and portable media players to notebooks and workstations, recently announced that the NVIDIA (News - Alert) Tegra Processors will be featured in the Tesla Motors’ Model S.

NVIDIA Tegra is the world's first mobile superchip, and has eight dedicated computing cores. These include the ARM (News - Alert) Cortex-A9 CPU, the world's only ultra-low power NVIDIA GeForce GPU and the world's first mobile 1080p HD video processor.

The Consumer Electronics Show (CES (News - Alert)) 2011 CES 2011 attendees will be able to view the Model S outside the Las Vegas Convention Center in the Central Plaza, booth # CP7, as well as pay a visit to NVIDIA's booth in South Hall 3, booth # 31431 to learn about how NVIDIA is working with Tesla Motors to bring visual computing to tomorrow's cars.

There is also speculation that BMW might use the NVIDIA-powered systems in all of its models and in the company's other brands. That brand list includes Mini and Rolls-Royce.

The company notes that the Tegra processor will power the infotainment, navigation and instrument-cluster systems in the Model S, which is the first sedan built from the ground up as an electric vehicle and built around the driver. It continues that apart from the graphics capability, the Tegra processor will also provide exceptional energy efficiency, as one processor will be used to power the infotainment and navigation systems, and another for the instrument cluster.

Some of the key features of the infotainment and navigation systems include, 17-inch high resolution display, the largest display ever in a car, according to the company; a responsive touchscreen with a fully intuitive user interface; connected navigation with live traffic, points of interest and weather; a touchscreen-based climate-control system; ultra high-resolution, driver-friendly 12.3" LCD digital display; and 3D graphics providing data about the vehicle.

In a release, the Chief Technology Officer at Tesla Motors, JB Straubel, said, "Model S is designed for performance-oriented efficiency. NVIDIA allows us to use the highest graphics with the lowest energy use."

The Senior Vice President at NVIDIA, Dan Vivoli, added, "The Model S is a modern marvel—a blend of beauty, performance and efficiency. Tegra's combination of graphics power and energy efficiency makes it a perfect match for the Model S."

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

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