Immersion Digital to Showcase Glo Digital Bible
By Rajani Baburajan, TMCnet Contributor
Immersion Digital, makers of the Glo Bible, announced that they are showcasing the immersive touch-enabled digital Bible on a number of new Windows-based slate devices that will make their debuts at CES.
The company also announced it has been selected to join the Microsoft (News - Alert) BizSpark One Program, a global program that offers software, support and visibility to early stage startups.
Earlier Microsoft also selected Glo as a prime example of applications touch-tuned to maximize the interactivity and features of the new slate devices.
Glo, released in October, has won Bible of the Year award from the Evangelical Christian Publishers Association, the company said in an announcement. It's the first digital Bible to receive the distinction in the 32 years of the awards.
Microsoft chose Immersion Digital from over 30,000 BizSpark companies as one of 75 companies selected to engage in one-to-one relationships with Microsoft and a global community of advisors, investors and peers to help accelerate the company’s growth, the company said.
Microsoft selects technology startups with the strongest potential to impact the market using Microsoft technologies to be members of BizSpark One.
The software giant recognized Immersion Digital for its focus on providing compelling content optimized for new touch-enabled devices and invited them into the program, company officials said.
“We are honored and pleased that Microsoft shares our vision that it is not enough to mimic paper in an electronic form,” said Nelson Saba (News - Alert), CEO of Immersion Digital, in a statement.
Immersion Digital is keen to exploit the full potential of interactive digital media.
According to Saba, Glo is a digital publishing platform that offers an enhanced user experience of content through media.
“Slates combine mobility, rich media and intuitive multitouch interface creating an ideal platform for experiencing our enhanced media Bible.”
Matt Clark (News - Alert), senior director of the Emerging Business Team at Microsoft, said, “We see Immersion Digital as a company that has valuable creative and publishing technology with long-term potential and look forward to supporting their growth.”
The company believes the digital Bible is likely to create excitement among households while also giving tremendous business opportunity for the company in the ever-expanding market.
According to Immersion Digital Bible publishers continue to sell 25 million print copies a year of the Bible even though 91 percent of households already own at least one.
“Our goal is to stimulate learning through unique and engaging interaction with immersive interactive media,” said Nelson Saba.
According to Saba, the versatile digital publishing platform from Immersion Digital has potential for the extensive Bible study market and well beyond in education, entertainment and business publishing for today’s and tomorrow’s desktop and touchscreen mobile devices.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.