Whitepaper Library

Social Media Engagement for Superior Customer Service


As technology becomes part of the fabric of our lives, more and more customers use social channels to answer their questions. They engage with communities to resolve problems or address issues before they contact a call center. Social channels are not only easier to use for the consumer, they can also be less expensive and more effective than a traditional call center.

This whitepaper will provide you with recommendations on how to devise a comprehensive social media support strategy.

You will learn:
- How social media is actually a way to enhance customer service by giving the consumer an additional medium of communication
- How social media works with contact centers
- The ways call centers can use social media to engage with customers in a way that fits their lifestyles
- How social media gives customers a chance to interact with companies and gain the latest information as part of a larger community

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