If you manage or work in a call center, you're aware that customer frustration is one of the biggest challenges you face. But even the best-managed call centers can only do so much. Fortunately, there's a new way to handle customers where they can feel like they have more control, can get their answers more quickly and get their problem resolved faster. In this white paper, you will learn why moving to the cloud for SMS messaging, inbound IVR, mobile marketing, and proactive communications in your call center will make for a better customer experience.