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A Fortune 100 Cable TV and Telecom Provider Enhances Customer Experience with a Customer 360 View, Using StreamAnalytix

StreamAnalytix


Abstract:

This US-based cable TV service provider was facing customer retention and customer acquisition challenges and was looking to develop enhanced capabilities to offer personalized customer service and offers on-the-go.

StreamAnalytix platform provided a real-time customer 360 view, enabling micro segmentation and targeting, dynamic campaigns, and proactive customer service across touch points, leading to:

• Micro customer segmentation for relevant offers and personalized experience
• Tracking of service usage and engagement levels
• Actionable insights from contact centre monitoring in real-time
• Real-time visualization and detection of service errors


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