In order to take advantage of the latest digital business models, organizations need security that remains with their data and protects it no matter where it goes. Security needs to be transparent in solutions, without impacting the user experience. Organizations and developers need to define a resilient security architecture and deploy data-centric security technologies that support agility, speed, cost-effectiveness, and innovation in a highly connected world.For developers of mobile, Cloud or IoT applications, finding the right strategy is not always easy. This white paper offers five new rules for developers to consider when choosing security for their applications with a strong focus on protecting the most valuable asset in the equation - the data.